Attendance Management App For Retail Store chains was on top of Rita’s mind.

As brand manager for Kinetic shoes, a well- known international brand, Rita was in a reflective mood today. She had been handling this new territory where the company had opened 96 retail stores over the last one year. Initially, the sales had been brisk, which encouraged the company to open more and more stores.

However, of late the sales were a little sluggish. This was unusual as the brand was very strong, particularly in ‘jogging’ and ‘walking’ categories. A worried Rita had asked for all sorts of data from her Operations, HR, Marketing and Sales team and had been analyzing the same for the last couple of days. The analysis did not give her clear answers. A bemused Rita asked her team to visit a few stores to observe the sales process on ground.

To Rita’s utter bewilderment, the team reached the conclusion that the reason for sub-optimal sales was not to be found in the sales process but in lack of productivity of the staff in the stores.

The team discovered a disturbing pattern in employee behaviour in the stores. Each store typically had a staff of 3-5 persons. Over a period of time, these employees had become friends, which was a great thing from employee cohesion perspective. However, now the employees had started misusing this to cut on their work hours. Employees would take turn to come late or leave early or leave store for long hours in between to attend to personal work. Other employees would cover for the missing employee. The machine installed in the store for attendance management was not of much help in checking this practice.

Rita discussed the issue with the head of HR and encouraged her to look for a state-of-the-art attendance management system that could keep an eye on employees during the entire work hours. After consulting people in the industry, the HR head zeroed in on truMe, a contactless attendance management system which did not need any capital expenditure as there was no hardware involved. After a quick online demo and a 7-day free trial, Kinetic Shoes was happy to go ahead with truMe.

Within one month of the decision, the situation on ground changed noticeably. Now, every employee had truMe App on his phone. He had a choice to mark attendance through a facial recognition on the App or by scanning a dynamic QR code on the desktop in the store. Geo-fencing ensured that no employee could mark attendance from outside the store. Each employee could now be tracked during the work hours and if an employee left the store in between, her movement was visible to the supervisor and senior management on App itself. On top of it, each employee received notification on her App at random intervals during the day and had to mark attendance through facial scan within 3 minutes of such notification.

As Attendance Management App For Retail Store chain,  truMe was revelation.  Attendance interfaces were quick and pleasant for the employees and they could manage their leave and short-duration out passes on the App itself. The supervisors at various levels now had visibility over the employees’ attendance and location throughout the work hours, from anywhere in the world. If an employee left the store, the supervisor knew the exact time when the employee left the store, the period for which the employee was outside and the exact time when the employee came back.  The supervisor also knew the location/s and the distance traveled by the employee when he left the store during work hours.

The senior management too had a better real-time visibility now, via a dashboard button on the App.  The button would give them data on employees’ presence in the stores in different cities/ zones under their charge. Besides, all kinds of reports – on attendance, on tracking, on work-hours put etc. would come directly into the mailboxes of the concerned functionaries.

truMe also gave Rita a superb roaster management tool that would take care of all her shift management, shift planning and shift visibility needs.

Gradually, the employee behaviour at Kinetic shoes was positively modified, and the outcome was a much higher per-employee productivity.

Rita was a happy manager now.

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